Sacred Content Is Important, But This Is The Key Ingredient To Successfully Marketing To Your Sacred Tribe
If you want to be successful in marketing to your sacred tribe, you really have to have a system for your online soul-inspired brand. You have to think in terms of branding and you have to think in terms of system buildings. These two go hand in hand. Unfortunately, a lot of people think that as long as they have a hot idea or they know somebody who is targeting a certain niche then everything is good to go. They think they just need to come up with content that's targeted towards their sacred tribe and everything will fall into line. A lot of these people even have the idea that they should just buy their traffic. That's all well and good but the problem is you're going to be spending a tremendous amount of time, effort, and money in your business only to end up with very little to show for.
You have to understand that paying for traffic is a very expensive way to learn the ins and outs of your industry. Assuming you learn them at all. A lot of people actually run out of money before reaching that point. I know that sounds kind of discouraging and depressing but unfortunately, that's the truth. You don't want to be one of those people, trust me I’ve been there. This is why it's really important to focus on getting free traffic.
Believe it or not, if you feature the right pieces of content in your corner of the internet (i.e. social media, podcasts, etc.), traffic would be drawn to your website. Now don't get me wrong. I'm not saying that the moment you copy and paste this content onto your website, then all this magical traffic would instantly appear. I'm not saying that AT ALL! What I'm saying is that when you focus on the right type content, the type that speaks to the soul of your sacred tribe, you make your job so much easier because you only need to find the right places to promote this content. You have to promote. This is non-negotiable. This is something that you need to do. It's not an option.
The foundation of great sacred success is excellent soulful content creation paired with highly targeted and highly qualified and strategic promotion to your sacred tribe. This is how you develop traffic and build your community. At the end of the day, people must feel like they can trust you. They must feel that you know what you're talking about and that your website it credible enough for them to trust with their hard earned money. This is all built on a foundation of solid content but the right eyeballs have to be exposed to that content. It can't just flow around freely on the internet, absolutely invisible to people it's intended to reach. This is why the pairing of soul and strategy in your brand is so important.
If you build such a business and you pursue such content strategy, you're going to fail. So understand the proper importance of creating traffic based on soul connection. You have to know where your intended readers currently are on the internet, where is your sacred tribe currently gathering? Focus on finding out where they are and communicating effectively to them. That's how you maximize your brand visibility and that's how you develop traffic to your sacred tribe as streams which can later on add up to a river which you can later convert into cold hard cash. Create the impact and the income will follow.