Screw This Up and You'll Fail with Soul-inspired Branding


A lot of people are under the impression that making money on the internet is very easy. Too many people believe that if they put up a website and all these other people will show up and click on all sorts of ads, the website owner will make money. If it only were that easy, we’d all be rich already, right Empress? Still I really can't blame people for having such misconceptions.

After all, it's very easy to find all sorts of products claiming to help you make money online. There is even a whole industry and blog category that promises readers that if they do certain things they will make money on the internet. Sadly, a lot of this is exaggeration, hype and yes, flat out lies. Still, there is a tremendous demand for this type of information. After all, who wouldn't want to work a few hours in a week to earn the same amount of money as a full time worker?

Is this true? Is this all a lie? Is this all just hype?

Well, believe it or not, it is TRUE!

You can set up an online passive income system. You don't have to be there for your system to make money. You could be taking care of your kids, going on global vacation or simply sleeping and your online business will make money all day, every day. That's the good news.  

The bad news is that it takes quite a bit of work to get to that point. This is precisely the part of the jigsaw puzzle that a lot of these “millionaires in 30 days” and marketers don't want you to know. They want you to just get all pumped up about online marketing so you would buy their products, sign up to their seminars and hand them your hard earned cash.

They don't emphasize the amount of work and planning involved. Make no mistake, if you want to make money through online soul-inspired branding, you have to do the work. You have to learn how to tap into the souls of your scared tribe.  Thankfully, this doesn't mean that you're going to put in the same kind of work as if you worked in a factory or as a security guard. No. This is not physical work. This is spiritual and mental work which is, if you think about it, harder. Much harder.


When you do physical work, you're just physically tired. When you do spiritual and mental work, you are forced to confront your expectations and assumptions. You're forced to think outside the box, and essentially, stop thinking habitually. That's a lot of work. It's no surprise that a lot of people who get into soul-inspired branding and try to build a Soul-Inspired Brand, flat out fail. They fail not because they don’t desire to impact the world.


They didn't get the results that they're looking for not because they're lazy or there's something wrong with them. Instead, they just did not have a system. That's really the bottom line. I don’t want to discourage you or bring you down but the sad reality is that 90% of online business just like offline businesses, fail. Either you fail immediately after you start or you fail down the line. But sooner or later you will fail if you don’t know what you doing. This is why it's really important to wrap your mind around the single most common mistake online marketers make.


If you are thinking of trying your hand at soul-inspired branding, you cannot screw this up. What I'm talking about is tapping into your sacred tribe. Focus on that term for a second. Analyze your sacred tribe thoroughly. You have to have a system for telling sacred tribes apart and figuring out who your sacred tribe is that you’re here to serve. If you do not have such a system or you're completely clueless about the need for such a system, I'm sorry to report but the probability of you reaching your sacred tribe is really low.


You have to remember that if you tap into the wrong sacred tribe, you might find out that there's not much demand for it. Even if there is demand, it more than  likely won’t be those clients that light you up and it's not worth doing. Connecting to your sacred tribe on an emotional level is what matters and creates value otherwise it's not worth your time and effort.


This is why Soul-Inspired branding is so important and the shift that the consumer is not only wanting, but they are demanding it from the brands they do business with. 

Is your brand giving them what they want?