Image is Everything! 4 Things to Consider When Hiring an Image Consultant

Contrary to popular belief, Image Consultants are not only for celebrities and politicians. All people need an Image Consultant especially if you are starting your career in the corporate world, starting your own business or if you badly need to have a polish your image at work. This is especially true if your line of work is one where you have to meet a lot of people or have to speak to a large audience. Having a Signature look would be to your advantage!   


The famous saying is that “People do business with people they like.”  I like to offer a DIVA spin to that saying.  And that is “People do business with people they like and remember.”  Being someone that has a unique first name I found that people had a hard time pronouncing it and therefore had trouble remembering it. So I had to find a way to make sure I was memorable to those I connected with and I did that through fashion.


The changes you need may be in the form of appearance as well as reputation. Image consultants will usually focus on changing the hair, the makeup and the way that a person carries herself. They will also teach their clients basic grooming habits as well as dressing techniques that they will need to stand out in the crowd. 


Another area of responsibility is their reputation and how people on the outside see them. This can include press releases in newspapers for people who have images to keep in the public or those with positions in the government. You need an Image Consultant that will help you to ensure that your outer image is aligned with your brand imagine.  Especially with business owners, so much emphasis is placed on your brand identity that you forget that YOU are your brand! Therefore your look should be giving the same message as the rest of your brand.


With your reputation and your appearance in the hands of one person, it is important that choose the one that will truly help you transform yourself. Below are the top 4 things that you should consider when choosing an image consultant. 


1. Credentials 

There many Certification programs for people who work as image consultants. However, most have become image consultants because of their experience in the field and their connections. So when choosing an image consultant, education is not of high importance. Everything is pretty much based on their experience. 


2. Experience

When choosing an Image Consultant make sure that they have sufficient experience in the job. This is especially true if you need a really major makeover. If you can, look at their previous testimonials and see how their clients have been transformed. See if the transformations they have obtained resonate with you and the transformation you’re seek.


3. Clients

The kind of clients that an Image Consultant has will say a lot in the field where he/she is an expert and will also determine the level of competency and experience that he/she has. Be willing to look outside of the box when looking at an Image Consultant’s previous and current client list. Look for a consultant that was able to capture the true essence of their client and translate that through their style! 

 

4. Expense 

Hiring an Image Consultant is actually not cheap. It’s more than just the Image Consultant fees that you should keep in mind but also the expenses that you will be incurring when you change your image: wardrobe, salon, fitness, etc. So before, you even decide to hire one, make sure that you can actually afford the Image Consultant. It is an investment, however when done correctly it is one that will help you increase your financial bottom line as well. 


It is best to take a moment and participate in a FREE Consultation if one is offered by the Image Consultant you are considering.  For example I offer potential clients a free 15 minute Diamond Discovery Session! This allows you to connect with the Image Consultant and see if it will be a good working relationship for the both of you.  Whether for an overall brand re-haul or simply for a specific event, an Image Consultant is someone you need to have in your arsenal!