Posts tagged branding
Discover Your Destiny Client Archetype

Within your business there are two Archetypes that you must focus on for your Brand.  They are your actual Brand Identity Archetype; this is to be related to the very essence of your Brand itself, the personality so to speak.  The second one is your Destiny Client Archetype which is the personality of the type of client you want to work with.  Yes your ideal client.  They maybe similar but not necessarily the same. 

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