Posts tagged target audience
Discover Your Destiny Client Archetype

Within your business there are two Archetypes that you must focus on for your Brand.  They are your actual Brand Identity Archetype; this is to be related to the very essence of your Brand itself, the personality so to speak.  The second one is your Destiny Client Archetype which is the personality of the type of client you want to work with.  Yes your ideal client.  They maybe similar but not necessarily the same. 

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How Do You See Your Clients?

Having paying clients is the way that sustain having a business as opposed to a hobby.  So it's no surprise that finding clients or customers is the first thing that new Business Owners are taught to be on the search for. When I began my Entrepreneurial journey all the classes and conferences I attended the first thing they teach you is to have your niche and establish your "target market", "ideal client" or "dream client". But it those terms just never felt right to me. And it had me thinking to myself...





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